Result
A site that sounds like Brigit.
Bold design and a clear, human voice make Christabel Creative instantly recognisable from the very first visit — a brand writer's website that practises what she preaches.
Case study
Christabel Creative
A bold, personality-led website for a creative business — and the first client site powered by Cahillbrand's own CMS.
About the project
A brand writer who helps founders find their voice — and needed a website that carried hers
Christabel Creative is the relationship-led studio of Brigit, a brand writer and content strategist based in County Durham. Brigit works remotely alongside founders and small teams as a right-hand partner — drawing out their thinking, shaping it into clear, credible messaging, and carrying it through into copy, content and social media. Her career began in responsible business, and that values-first approach runs through everything she does. Her first website needed to put all of that front and centre: who Brigit is, how she works, and why working with her feels like gaining someone in your corner rather than handing work to a stranger.
Client
Brigit, Christabel Creative
Focus
Brand messaging, content & copywriting
Built with
Next.js + Cahillbrand CMS
Scope
Website design & build / CMS implementation
The challenge
A business built on conversations, with nowhere online to call home
Christabel Creative had grown through relationships and conversations, but it had no website of its own. For someone who helps other businesses find the right words, that meant there was nowhere to point people that showed how Brigit thinks, how she works, or what it feels like to have her in your corner. Starting from scratch, the site needed to introduce Brigit properly, make eight very different services easy to understand — from brand messaging and copywriting to social media, founder support and Access to Work — and give her the freedom to keep her pages and blog up to date without relying on a developer for every change.
Our approach
Lead with personality. Let the structure do the explaining.
Visually, we built the site around Brigit herself. Bold typography, confident colour and the signature spots — inspired by Merlin, her first horse — give the brand a character no template could. Structurally, we organised everything around how she actually works: a simple four-step process, a dedicated page for every service, a build-your-bundle tool that lets visitors shape the support they need, a practical Access to Work page for self-employed founders, and a blog she can grow over time. Her personality leads; the structure quietly does the explaining.
Website showcase
Unmistakably Christabel, on every page
From the homepage headline to the smallest details, every page is designed to feel like a conversation with Brigit — warm, direct and confident, with room for the work to breathe.
The platform
Built differently behind the scenes
Christabel Creative is the first client website to launch on Cahillbrand's own content management platform — the same platform we developed for Cahillbrand itself, rather than an off-the-shelf CMS.
Brigit manages her own content
Pages, services and blog posts are updated in a straightforward editor, without waiting on a developer.
Built in Next.js
A fast, flexible front end with complete control over how every page looks and feels.
No off-the-shelf compromises
The technology fits around the website we wanted to create — not the other way around.
The results
Same Brigit. Same values. Now with a website that says so.
The new site doesn't just list what Brigit does — it shows how she thinks, how she works, and what it feels like to work with her.
Result
Eight services, one clear story.
Dedicated service pages, a simple four-step process and a build-your-bundle tool help visitors understand what Brigit offers and find the support that fits them.
Result
Content in Brigit's hands.
Running on Cahillbrand's own CMS, the site gives Brigit a straightforward way to update her pages and publish her blog, without the compromises of an off-the-shelf platform.