Result
Clearer professional identity
Visitors can now understand who Jill is, what she does, and how her different initiatives connect without having to piece it together themselves.
Case study
Jill Poet
Personal brand website for a social entrepreneur and purpose-driven business leader.
About the project
A personal brand website that brings Jill’s work together clearly
Jill Poet is a social entrepreneur and purpose-driven business leader, best known as the CEO of the Organisation for Responsible Businesses and the author of It Really Is Just Good Business. This project focused on creating a one-page personal website that felt credible, welcoming, and easy to manage, while bringing Jill’s different initiatives into one clear online home.
Client
Jill Poet
Focus
Personal brand website
Built with
WordPress
Scope
Website design & build
The challenge
The old site no longer reflected Jill’s work or professional identity
Jill already had a personal website, but it was out of date and no longer represented the quality, scope, or coherence of what she does. Visitors had no clear way to understand who Jill is, how her different initiatives connect, or where to go next if they wanted to explore her work, book speaking engagements, or make contact.
Our approach
Create one credible, welcoming place that felt both established and human
The new site was designed to clarify Jill’s role immediately, connect her responsible-business work under one personal brand, and make the experience feel warm rather than corporate. Just as importantly, it had to be something Jill could confidently manage herself as her work continues to evolve.
Website transformation
From outdated and unclear to confident, cohesive, and easy to navigate
The before-and-after view shows the shift from a site that felt dated and fragmented to one that presents Jill’s work with much more clarity, confidence, and structure.
< >
Previous websiteNew Jill Poet website
The results
A clearer platform for Jill’s work, voice, and ongoing growth
The finished site now gives Jill a professional, welcoming home online that supports her speaking, publishing, and leadership work without losing the warmth behind it.
Result
One credible home online
The site now brings Jill’s work together in one place and gives her a stronger, more established platform to share her voice and direct people confidently.
Result
Easy to manage and evolve
Just as importantly, Jill now has a site she can update herself, keeping content current and letting the platform grow as her work continues to develop.
Client feedback
“Danny has the perfect balance of listening and creativity. He understood exactly what I needed and delivered a site I was over the moon with — making the whole process easy from start to finish.”
Jill Poet
Social Entrepreneur & CEO, Organisation for Responsible Businesses